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How to Find and Target Your Social Media Audience

Developing a clear understanding of your social media target audience may be the most important thing you do as a social media marketer. How to Find and Target Your Social Media Audience? Your target audience informs all elements of your social media strategy. Here’s a hint before we dig in: Your target audience is not […]

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5 Rarely Discussed Benefits of Using a Social CRM System

One of the trickiest things about social media is that there are multiple platforms you need to keep up with. Just about every business should have a presence on “the big four” (Facebook, Twitter, Instagram, and LinkedIn). And for certain businesses, additional platforms like SnapChat or Pinterest might make sense. Here is the Benefits of

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