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5 Social Media Strategy Questions Every CMO Needs to Answer in 2021

With fewer events, tighter budgets, and changing customer demand, CMOs are looking to their social media programs to deliver more than ever to answer to Social Media Strategy Questions. Social media hit historical highs in the CMO budget this year. In fact, spending on social media marketing spiked by 74% to reach 23% of marketing

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Good Social Marketers Just Prove Their Success. Great Ones Do This.

Go beyond charts and likes to discover how social measurement can give you the insights you need to chase your biggest opportunities for Social Marketers Success. There’s no doubt that social media is one of the most important platforms for communication today. It’s how much of the world connects with friends and family, and stays

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27 Facebook Demographics to Inform Your Strategy in 2021

With 2.74 billion monthly active users, understanding Facebook Demographics Strategy 2021 is key to creating a successful social marketing. If your Facebook friends list includes your aunt, your boss, your ex-boyfriend, and your hairdresser, you probably already know that Facebook’s demographics are far-reaching. Yep, it seems like no matter who you are or where you

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The Top Instagram Updates You Need to Know: January 2021

Keep up with the latest Instagram updates, from new ad formats to Instagram Shop upgrades, and user-experience tweaks, and more. The Top Instagram Updates You Need to Know: January 2021 Keep informed with this rundown of Instagram’s latest updates. From new ad formats to Instagram Shop upgrades, Instagram is constantly introducing new features for marketers.

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The Top Facebook Updates You Need to Know: January 2021

New Facebook updates are always in the works, which is to say there are always new opportunities to get ahead of your competitors. Here is the Top Facebook Updates You Need to Know: January 2021 “The only constant is change,” Greek philosopher Heraclitus has famously said. We can’t prove it, but we’re pretty sure he

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Instagram Video: Best Practices and Tools for Creating Engaging Content

Instagram video (Stories, in feed, Reels, IGTV, and live) is an absolute must-have in your brand’s social media strategy. Instagram Video: Best Practices and Tools for Creating Engaging Content Video  for Instagram is available in five formats: Reels, Live, IGTV, Stories, and in-feed video posts. The explosion of video across the platform is a lot

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