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How to Find and Target Your Social Media Audience

Developing a clear understanding of your social media target audience may be the most important thing you do as a social media marketer. How to Find and Target Your Social Media Audience? Your target audience informs all elements of your social media strategy. Here’s a hint before we dig in: Your target audience is not […]

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How the Rise of Business Short Videos Platforms is Important for your Brand

There is no denying that social media is one of the best methods for engaging consumers and raising brand awareness in China, as the country has a remarkable high mobile device penetration rate. Consumers in China who once compared products and prices by shopping in malls are now utilizing short videos to make purchase decisions.

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TikTok Business Video Platform: Hottest Short Video for New Business Opportunity

Short video platforms are incredibly popular because they have a high rate of user stickiness and are an easy to use way to connect with a large, targeted audience. TikTok Business Video Platform. Douyin and Kuaishou are two of the most used short-video platforms in China that are prefect for young, tech savvy consumers who take

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5 Rarely Discussed Benefits of Using a Social CRM System

One of the trickiest things about social media is that there are multiple platforms you need to keep up with. Just about every business should have a presence on “the big four” (Facebook, Twitter, Instagram, and LinkedIn). And for certain businesses, additional platforms like SnapChat or Pinterest might make sense. Here is the Benefits of

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Guide to TikTok Analytics: How to Measure Your Success

If your brand is new to TikTok, analytics can take some of the guesswork out of content strategy. Find out what kind of content your audience likes best. Here is the complete Guide TikTok Analytics. Social media is abuzz with TikTok’s explosive growth. And that’s why understanding TikTok analytics is so important. Track the right

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