Developing a clear understanding of your social media target audience may be the most important thing you do as a social media marketer. How to Find and Target Your Social Media Audience? Your target audience informs all elements of your social media strategy. Here’s a hint before we dig in: Your target audience is not …
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One of the trickiest things about social media is that there are multiple platforms you need to keep up with. Just about every business should have a presence on “the big four” (Facebook, Twitter, Instagram, and LinkedIn). And for certain businesses, additional platforms like SnapChat or Pinterest might make sense. Here is the Benefits of …
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LinkedIn is a powerful tool for small businesses looking to grow their network. They boast 660 million members worldwide and over 165 million in the U.S. alone. How to Use LinkedIn to Grow Your Network. Because it’s a business-focused social network, having a presence on the platform is a necessity for those running B2Bs. But B2C …
We all think we know how important social media is, and yet social media management is a job that never seems to have enough time and resource allocated to it. But managing social media is easy with the right tools in hand. Here is the essential Guide to Social Media Management. What is social media …