Developing a clear understanding of your social media target audience may be the most important thing you do as a social media marketer. How to Find and Target Your Social Media Audience? Your target audience informs all elements of your social media strategy. Here’s a hint before we dig in: Your target audience is not …
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There is no denying that social media is one of the best methods for engaging consumers and raising brand awareness in China, as the country has a remarkable high mobile device penetration rate. Consumers in China who once compared products and prices by shopping in malls are now utilizing short videos to make purchase decisions. …
How the Rise of Business Short Videos Platforms is Important for your Brand Read More »
Short video platforms are incredibly popular because they have a high rate of user stickiness and are an easy to use way to connect with a large, targeted audience. TikTok Business Video Platform. Douyin and Kuaishou are two of the most used short-video platforms in China that are prefect for young, tech savvy consumers who take …
TikTok Business Video Platform: Hottest Short Video for New Business Opportunity Read More »
If you truly want to connect with your target audience, you need to share with them on a regular basis. One of the most powerful ways to do this is through visual content. You could publish an article or share a picture, but one of the more personalized forms of consumer advertising is through video. …
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One of the trickiest things about social media is that there are multiple platforms you need to keep up with. Just about every business should have a presence on “the big four” (Facebook, Twitter, Instagram, and LinkedIn). And for certain businesses, additional platforms like SnapChat or Pinterest might make sense. Here is the Benefits of …
5 Rarely Discussed Benefits of Using a Social CRM System Read More »
We all think we know how important social media is, and yet social media management is a job that never seems to have enough time and resource allocated to it. But managing social media is easy with the right tools in hand. Here is the essential Guide to Social Media Management. What is social media …
If your brand is new to TikTok, analytics can take some of the guesswork out of content strategy. Find out what kind of content your audience likes best. Here is the complete Guide TikTok Analytics. Social media is abuzz with TikTok’s explosive growth. And that’s why understanding TikTok analytics is so important. Track the right …
Guide to TikTok Analytics: How to Measure Your Success Read More »
You should be treating social media engagement like a dinner party, welcoming people and encouraging conversation between the host and the guests. How to Increase Social Media Engagement: A Guide for Marketers. For modern brands with an online presence, strong social media engagement is a sign that you’re making an impact in the market. It’s not just …
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Understanding social media demographics will help you fine-tune your marketing strategy and reach the right people with your message. Here is 100+ Social Media Demographics that Matter to Marketers in 2021 There are lots of benefits when social media marketers understand social media demographics. When you have a clear idea of the different audiences using …
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